Marketing, Introduction to
Credit: 0.5 units
Lessons: 10 lessons, 8 submitted
Exams: 2 exams
Grading: Computer and Faculty Evaluated
Prerequisites: None
Description: The course introduces students to the four foundations of marketing: 1) business, management, entrepreneurship, 2) communication and interpersonal skills, 3) economics, and 4) professional development. Students will explore the procedures, strategies, and tactics used by marketers.
Special Instructions: Students will be required to upload documents in Word 97–2003 (.doc) or Rich Text (.rtf) format. These documents can be created in Microsoft Word or another office suite that saves in the .doc or .rtf format, such as the open-source OpenOffice or Google Docs online.
Preview This Course — A preview includes general information about the course and, if available, one lesson and one progress evaluation.
| | Author | Description | Edition | ISBN | New Price | | |
| 1. | Farese | Marketing Essentials | '06 | 0-07-861257-8 | 72.50 | |
Required materials total: $72.50
High School fee: $160.00
Administrative fee: $25.00
Subtotal, fees only: $185.00
Required materials: $72.50
Total cost, including materials: $257.50